Marketing Strategies for Tech Companies

Every business requires marketing. It is the fuel behind drawing more traffic to your company’s site, generating new prospects, subscribers and leads, and remaining at the forefront your customer’s mind.

Experts stress the importance of SEO for Tech & Software companies for visibility in search results. Without internet marketing, your prospects might not even see your business in search results even if they are looking for the exact services and products you provide.

When you apply effective marketing, a technology business like yours can gain more prospective leads, teach those leads about the advantages of your services and build long-term relations with customers. These prospects can give long-lasting profits and revenue for your company.

Below are top 4 marketing strategies for tech companies:

1. Marketing personalization

Successful technology businesses present a powerful understanding of the needs of their potential customers by personalizing their approach to each potential customer.

For your targeted market segments, you can begin by creating ideal customer profiles and buyer personas. Along with assisting you to personalize your customer approach, understanding your prospects key characteristics helps you get quality leads so that you are focusing limited marketing resources on the correct opportunities.

You can use personalization in website design, email marketing and in many other marketing methods. The more you are able to resonate with your prospects, the more sales you will make. Experts also suggest that it is important for a business owner to learn how to check if email address is valid to ensure accuracy for both long-established and new email lists.

2. Use sales and marketing technology

The main point in using sales and marketing technology is to make your marketing appear more human while making the processes more efficient. From sales enablement software through customer relationship management to inbound marketing, there are solutions available for even the smallest marketing budgets.

With clearly defined procedures delivered using technology, you can scale your sales and marketing function constantly as you develop and employ more sales people.

Great sales and marketing technology will capture information on tactical performance such as email opens and clicks, to help you continuously analyze what is working and what is not to boost financial performance.  

3. Multiple channels of marketing  

Depending on your company, you might be using a combination of channels such as:

  • Social media advertising
  • Referrals
  • Up-sells and cross-sells
  • Channel marketing
  • Pay-per-click advertising
  • Inbound marketing
  • Outbound prospecting (telemarketing and email)  

For every marketing channel you use, you need to have a clearly recorded sales process, which is managed via customer relationship management software. Obviously, you will need to have a different method for a client referral than you would for somebody who downloaded content on your site. If all those processes are recorded, you’ll have a great “control” over future experiments to boost performance.

Technology can automate most of the process; however, take care not to allow technology to interfere with personalization. It’s easier to personalize your approach using the best sales and marketing technology.  

4. Measure sales and marketing Return on Investment (ROI)  

By understanding which metrics to concentrate on, you’ll stop wasting time and money pursuing vanity metrics such as post shares and likes. While it might make sense to keep track of post likes, it would be to your advantage if they can be associated with more meaningful metrics such as Customer Lifetime Value.

By concentrating on the marketing metrics that are of importance, you use a data-based environment to manage your sales and marketing function for constant improvement. By knowing which metrics to monitor and what’s their meaning, the first step is establishing a data-based sales and marketing process.